ilert's inception dates back to 2009, during Birol's master's thesis project. Initially focused on context-aware notification services, Birol soon discovered that the sheer complexity of alerting systems presented a formidable challenge, even before considering contextual information.
Fast forward to Birol's tenure at REWE digital, where he teamed up with Christian and Roman. As they managed 24/7 platform services for the REWE group, they experienced the limitations of existing on-call management solutions firsthand, most of which relied on complex combinations of spreadsheets, PBX systems or SMS gateways, and cumbersome alerting processes.
Recognizing the need for a simpler, more effective approach, the trio decided to leverage their shared experiences and insights. They envisioned a streamlined service that didn't require telecommunications equipment and could integrate seamlessly with existing monitoring tools. Thus, ilert was born - a solution that has since redefined how businesses handle alerts and incident response across their digital services.